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Papa Johns Founder Says Ad Agency Pressured Him Into Using the N-Word

Schnatter.” It then terminated both the contract that allowed Schnatter to use office space in the brand’s Louisville, Ky., headquarters and the “Founder Agreement” that established him as the chain’s official advertising and brand spokesperson. Forbes  broke the news of the call,  and Schnatter, who stepped down as CEO in January, later confirmed it. On Friday, Schnatter used a conversation with a local radio host to double down on claims that the pizza chain’s now former ad agency Laundry Service had “pressured” him into the conversation, which occurred during a call to help avoid self-created PR problems like the one that stemmed from Schnatter’s November 2017 comments criticizing NFL players who knelt during the national anthem to protest police brutality and racial inequality. "Believe it or not, Terry, the agency was promoting that vocabulary. ... they pushed me, and it upset me." Papa John's founder John Schnatter, discussing former AOR Laundry Service Schnatter made his first public comments since the incident on the call with Terry Meiners of NewsRadio 840 WHAS. Schnatter described himself as “distraught” and said, “We don’t condone racism in anyway,” adding, “regardless of the context, you just can’t use that kind of vocabulary.” He then implied his words may have been “misconstrued” before stating that the agency was responsible for starting the offending conversation. “Believe it or not, Terry, the agency was promoting that vocabulary,” he said, referring to Laundry Service. “I made it real clear: Listen, we’re not gonna go there. We’re not gonna talk about this.

For the original version including any supplementary images or video, visit https://www.adweek.com/agencies/papa-johns-founder-says-ad-agency-pressured-him-into-using-the-n-word/

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2018-07-23 / Posted in